Most successful startups have at least two things in common. Once, they share their story with everyone and anyone who will listen and two, are clear about their vision and values.
See, when your values resonate with like-minded people you have better chances of obtaining referrals and garnering traction. Entering a market with established competitors and snatching a slice of it is much easier with a support system of entrepreneurs. Joining or forming a forum of businesses enriches your market insight and shows you the ropes on how to grow your audience.
Being open and friendly exposes you to new marketing channels and opportunities. Keeping it social should be part of your growth strategy because you stand to gain partnerships, referrals, and insights into key practices. By listening to other entrepreneurs’ challenges you are enriching your supply of solutions and gradually becoming a superstar.
Your network can also help you gain professional development for you and your team. Industry associations can help you stay ahead of trends and changes in consumer habits. You should dive into communities both digital and physical so you can be up to speed and acquire a competitive edge. First stop – coworking.
Coworking is not Only Cool, It Opens Up Opportunities
You guessed it! One of the best ways to gain access to a pool of local startups and businesses is by utilizing a coworking space. Coworking is not only economically and logistically viable for the early days of a company but it positions you next to other cool, motivated and like-minded individuals. Working in a shared space inspires you to build your network. You can use this busy beehive to look for talent or invest in collaborations with companies that complement yours.
It also won’t hurt if you bug them for a lead or two! Socializing and collaborating with other entrepreneurs in a coworking center widens your reach and can lead to new ideas and success channels to add to your bag of tricks. Meeting business leaders that are at the same stage of development invites you to share challenges and collaborate on solving problems.
You can pool resources to execute a joint marketing campaign to expand your audience. It’s all about the buzz! You can gain new customers or offer your existing once more value by referring someone from your network. If you are a selling organic produce and know your apples and oranges but have a customer that also needs organic fruit jams you can refer a farmer from your network and enrich your relationships.
Keeping up with trends can be challenging! Making friends with thought leaders in a shared space can teach you key organization and optimization tactics, how to be more productive and what are the latest tools that boost efficiency. This puts you on your path to being a better leader and problem-solver, boosting your image.
Collaboration Brings Smiles and Leads to Better Success Rates
The stronger your network the better chances you have of garnering support and forming a robust following early on. Your links with entrepreneurs and thought leaders can blossom into leads to retailers that are looking for an organic fare. They can materialize in financing opportunities or partnerships. Forming strategic partnerships should be a key element of your growth tactics.
It’s all about standing together! It can lead to competitive pricing, pooling resources, and broader audience. In the organic produce example, you should keep in touch with your local business ecosystem and approach farmers offering partnerships. If you want your tomatoes to stand out you can partner with a designer to brand your crates pink and include cool health tips on them.
If you offer spicy peppers that make your eyes teary and your taste buds happy, you should look for integration partners that make chili sauces. This will expose your products to a wider audience by offering more value to your partner’s audience of foodies. Different partners bring different benefits. Cross-branding partnerships can also boost your audience if you can sell your apples next to your partner’s oranges.
Vertical partnerships are the coolest because they enrich your referral network. As an organic fruit distributor, farmer or retailer you can refer any of the other two to your clients and expect the same in return. Clients appreciate the added value and service of a trusted partner and that helps you boost your retention rate.
The more partners you have the happier your growth model will be. If your partners are local businesses you are also enriching your community and can gain support from local leaders and their followers.
Harvest the Power of Community Business Support
You can be a member of more than one community that brings benefits to your business. You can join a career development group to meet industry thought leaders and learn from their expertise. You can join networking communities that focus on events that put you in a room with farmers and retailers and incubate partnerships and referrals.
You can join your local farmers market to stay in touch with your buyer audience and get insights into their behavior. If you offer organic fruits and vegetables you can join the community of forward-thinking local restaurants. You can also start your own community of business owners that are looking for thought leadership and a healthy snack.
You should offer value by sharing your challenges and how you overcame them. Treating everyone to a vitality boosting organic fruit smoothie is also a good way to their hearts. A culture of problem-solving will invite members to participate by sharing and enriching everyone’s experience. The more value your offer the more your community will grow and bring the benefits of partnerships, integrations, and referrals.
Collaborative Environments are More Conducive to Business Objectives
Belonging to a community of organic food lovers and health enthusiasts helps you clarify your mission, values, and objectives. The shared struggles, visions, and identity unite businesses and invite them to tackle common issues and market challenges. When your environment is productive and collaborative you become a better leader. You grow better at radiating how delicious your organic apples are.
You can receive help in forming your growth strategies that lead to your business’ success. A collaborative environment provides both tangible and intangible tools that allow you to set adequate objective and create a roadmap to achieving them. Communities unite leaders and help them find creative and innovative ways to bring more value to their customers. So get social now and enjoy the fruits of belonging to a community.