Community Involvement is just as important for a business as the work a business does. According to Lindsay LaVine a writing contributor for Entrepreneur Magazine, there are four inspiring things you need to consider when incorporating community service into your business.
- Build relationships with your community.
Look at your community to see what’s important. Are the schools struggling? Does the animal shelter need donations? An excellent place in our Prince George’s community maybe Wegmans or Busboy & Poets. For larger chains it’s you can contact Giant or even Panera; which is always a crowd pleaser.
- Get your employees on board.
Giving employees an avenue to give back is important to morale and builds a collaborative and inspired team. We suggest offering employees an opportunity to volunteer during work hours or participate in get-togethers after work, which is more fulfilling than just meeting for drinks. Plus you can have monthly community service with the employees is always an excellent team bonding experience.
- Create a custom volunteer plan.
This idea is inspired by donating the service of your business as a way to give back. So instead of charging for that service, do it pro bono.
- Let customers know how you’re giving back.
Once you’ve implemented your volunteer strategy, shout it from the rooftops. You can also have your employees share volunteer opportunities and successes in their immediate communities. There is nothing like good press.
Encourage your employees to get involved and help the community around them.