Another year, another New Year’s resolution.
Every time the year on your calendar changes, we are inclined to welcome positivity and set new goals for ourselves. From starting your dream business to signing up for that gym membership, the new year brings new resolve. In 2017, I learned a few lessons that I am surely taking into to 2018. Here are a few that you may be inclined to relate to:
#1 People want to feel special.
Despite knowing that there are literally billions of people in the world, everyone wants to be made to feel special. Hence the reasons why every business campaign — from emails to ads — are custom to certain audiences. The last half of last year, we made a commitment to pursue this more intentionally. We sent out surveys, asked questions of our members, and got out of the office to talk to our community.
After gathering all the data, we analyzed it and put forth pursuit plans and avatars that made sense based on the feedback we had received. As marketers, we were able to target specific audiences with our marketing messages that ensured better engagement, conversion, and satisfied customers. Now, our customers feel like we are concerned with what they are concerned about and as a result, reward us with their loyalty.
#2 Respect matters.
Not that this is some big lesson, but this is still always a good rule of thumb. You can attract more bees with honey than vinegar. Besides, you never know when you will need that individual again. As the old saying goes, “Treat others as you want to be treated”.
As a community, people have to respect one another, and we should continue to encourage others around us to do the same.
#3 Focus to get things done.
We have so many distractions on a given day. If your 2017 was filled with unbearable days, can you imagine what your 2018 will be? None of us are multitaskers and the sooner we admit this to ourselves and other – the better we all will be. Batching your work in time chunks, I found, is the most efficient way to get through my most daunting tasks. Come up with a list of tasks to do for the day, week or month, set a time for completion for each, rank by importance and complete that task.
Set aside a separate time to do more remedial tasks that can distract — like checking social media accounts, returning non-urgent phone calls or email, researching on the net — only do that once or twice a day.
#4 Social media is not free.
Gone are the days when Twitter or Facebook popularity was all about witty tweets or cat posts. Social Media is both a money and time investment. Both Facebook and Instagram are all about community and relatable photos. If you or your brand wants to make it big on any social media platform these days, you need to invest real time, real money and real effort. You need technical skills, engagement strategy, apps and a unique voice to really conquer the social media game. It’s not just enough to learn the tools – you need a strategy for staying power.
#5 Reward yourself.
If 2017 was too busy for you to get from behind the computer, you need to make sure you don’t burn out for 2018. As a good habit, you need to establish boundaries, milestones and reward yourself when you reach them. You should always have something to look forward to. Take a vacation, treat yourself to a spa day or just go and hang out with a good friend. You need to take a TIMEOUT!
There are so many lessons I have learned this year and I know I haven’t name them all, but my hope is to get us on the right track for 2018. If you have some others, I would love to hear what they are?
Leave us a comment and give us your best remedy from the 2017 hangover.